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Thursday, November 12, 2009
Eagles tight end Brent Celek strikes the Captain Morgan pose following his touchdown Sunday night against the Cowboys. ( Clem Murray / Staff Photographer )

Update: Brent Celek told the Eagles' Web site his wife's job had a role in him posing like Captain Morgan Sunday.

"My wife works for 'em so I just did a little something for her," he said of the pose.

Thanks to Twitter follower babyfacejp for alerting me to the clip.

Update 2: Celek has apologized to the NFL and the Eagles.

Original post:

When the Eagles were whistled for a 15-yard penalty Sunday night following Brent Celek's touchdown, many in our live chat asked what exactly the tight end's celebration was.

Celek struck a pose, and Jason Avant tried to help him, resulting in a flag.

Well, Charles Robinson of Yahoo! Sports has provided some answers in an article today.

With his hand on his hip and his right leg lifted, Celek was imitating the Captain Morgan's pirate.

But why?

It turns out Captain Morgan's was prepared to contribute $10,000 to the Gridiron Greats Assistance Fund (an organization designed to help retired players) each time a player struck the pose on camera. During the playoffs, it would be $25,000. And in the Super Bowl, $100,000.

Per Robinson, the campaign was set to be unveiled next week, but Celek apparently jumped the gun.

The Eagles' tight end won't be fined, but the league has killed the campaign, before it really got started.

“A company can’t pay a player to somehow promote it’s product on the field,” NFL spokesman Greg Aiello told Yahoo! Sports. “Every league has the same rule. … It’s come up before, companies trying to use our games and then players for ambush marketing purposes.”

A league source told Robinson that if anyone tries to strike the pose in the future, he'll be subject to a "significant penalty."

So now we know what Celek was doing.

Never a dull moment with your 2009 Philadelphia Eagles.

To read our earlier post on the Eagles' blitz schemes, click here.

Posted by Sheil Kapadia @ 8:01 PM  Permalink | 23 comments
23
Comments   
Posted 09:04 PM, 11/12/2009
Isphillycursed
wow only 7hrs late.. I support Celek and the captn in him!
Posted 10:57 PM, 11/12/2009
djack10
you just have to like celek more and more. f jason whitten.
Posted 11:17 PM, 11/12/2009
phillyvart
celek is great. u gotta love him. he'll be loved in this city
Posted 01:00 AM, 11/13/2009
Curse of Billy Penn
Really? Nobody knew what he was doing? Do these people live in caves?
Posted 01:09 AM, 11/13/2009
bcstpete
Gotta love the NFL. Players are forbidden to strike a pose for charity but the fans are welcome to buy a double Captain & coke for $7.50 Make it a double for $15 bucks. And the only charity that $15 bucks goes to is the Rich White Owners Assistance Fund.
Posted 04:02 AM, 11/13/2009
phillyhoodlum22
Celek had a few drops in the last game so quit posing and catch the damn ball.
Posted 04:04 AM, 11/13/2009
phillyhoodlum22
Celek had a few drops in the last game so quit posing and catch the damn ball.
Posted 07:05 AM, 11/13/2009
jdmadda
Wow, heaven forbid somebody does something to help out these brain damaged pioneers of the game we love today.
Posted 07:54 AM, 11/13/2009
IgglesEditor
Hey BSPete - why do you have to go all racial in your posts?? What does the skin color of the owners, or anyone else for that matter, have to do with anything?? Learn your history - Dr. King advocated a "colorblind society." And grow up.
Posted 08:07 AM, 11/13/2009
johnnysanz3
So they are donating potentially a lot of money to a charity and all they have to do is pose for a few seconds after a TD? How is that even a fine? It's like 3 seconds of standing with your leg up.
Posted 08:08 AM, 11/13/2009
johnnysanz3
And besides, football is for entertainment. Let the players entertain us dammit! Should only be penalties/fines for celebrations that take too long.
Posted 08:45 AM, 11/13/2009
Dierte
Sheil - I love about 95% of your posts, easily the best columnist on this site, but why do you steal stories from GCobb.com? This was posted on there yesterday...
Posted 09:00 AM, 11/13/2009
M.C.
Dierte- This article was posted 8:01 on Thursday. Just because you read it on Friday doesn't mean that's when it was written. Check G Cobb's site- he posted his at 1:52 Friday morning.
Posted 09:36 AM, 11/13/2009
Delaware Mike
Curse of Billy Penn: ditto, the commercials have only been out for 3 years or more... I guess they would have recognized a Spuds McKenzie pose! Get with the times broadcasters!!
Posted 10:39 AM, 11/13/2009
phillyinATL
A company can’t pay a player to somehow promote it’s product on the field,” NFL spokesman Greg Aiello told Yahoo! Sports. “Every league has the same rule. … It’s come up before, companies trying to use our games and then players for ambush marketing purposes.”... My question is, What kind of gloves does Celek have on? What's the emblem on the shoulder pad there? Does this rule not apply to players wearing Nike Reebok, Adidas, Puma gear? Seems pretty hypocritical.
About Moving the Chains
Sheil Kapadia is a sports producer for philly.com. His earliest memories as a sports fan include several trips to Veterans Stadium with his dad, most of which turned out disappointing results. He's here to discuss the NFL 365 days a year. E-mail him at skapadia@philly.com or by clicking here

And you can now follow Moving the Chains on Twitter.