For the enthusiastic eater, going gluten-free is more than a lifestyle change. It's a paradigm shift.

Simple meals become complicated. Staple foods of bread, pasta, pizza, bagels, cakes and cookies are no longer feasible; their wheat-free replacements can be completely inedible. And it is downright shocking how many salad dressings, sauces, and processed foods contain some traces of the verboten wheat.

But as more people are diagnosed with celiac disease - and increasing numbers choose to exclude gluten for health reasons - food manufacturers have responded.

At the National Association for Celiac Awareness' Appetite for Awareness event, held recently at the Wachovia Center, aisles of vendors showcased the fact that it's easier than ever to avoid the perilous protein these days - what with Maggiano's Little Italy's corn pasta, and Redbridge beer from Anheuser Busch, and Bell & Evans pre-breaded chicken tenders available for the tasting.

A major obstacle to gluten-free eating is the cost, with most gluten-free foods 242 percent more than their glutinous counterparts (on average per unit), according to a study published by the Canadian Journal of Dietetic Practice and Research.

But perhaps the biggest challenge is finding foods that truly don't taste like a consolation prize. Despite advances in flourless science, some foods just can't be replaced, and remain, madeleine-like, a ghostly memory on the gluten-free eater's palate.

The holy grail of gluten-free baking, of course, is bread, and it remains difficult to find a convincing one. Forget crusty French loaves, at least for the time being, as so many gluten-free versions that look perfectly golden on the outside and bubbly white on the inside simply don't hold up to slicing and fall into tasteless white crumbs on knife contact. There may be hope, though: The Journal of Food Science reported last spring that a French team was working on optimizing a new gluten-free formulation.

Then there are the supermarket's frozen gluten-free sandwich breads, with their dry, joyless slices shrunken to Lilliputian proportions and a texture that could be satisfying only to someone who has never known the pull of true bread.

"Breads are tough," says Michael Savett, whose 8-year-old son is celiac. Savett pens the blog Gluten-Free Philly (glutenfreephilly.com), which keeps a watchful eye on gluten-free resources and products in the region, and says he can't find a great locally produced bread, though he enjoys Udi's and French Meadow products.

The granddaddy of local gluten-free bakeries, Mr. Ritts (formerly of Passyunk Avenue, now in Millville, N.J., 856-825- 8770, mrritts.com), makes a tasty mock rye loaf ($9.25), and it's now available not only at Ritts' Millville store but at Poppy's Seed Bakery stands in the Chestnut Hill Farmer's Market (215- 242-4252). Lancaster-based Amaranth offers thick-sliced cheddar herb and multigrain loaves woven through with brown rice, millet and coconut flour that cost $8 a pop but are moist and wholesome (Rittenhouse and Headhouse Square farmers markets, spiceoflifelancaster.com).

Savett says his family uses a bread machine on the rare occasions it has time. Another way to go is Kinnikinnick's Kinni-Kwik (say that three times fast) Bread and Muffin Mix ($5.79, glutenfree.com), which, with the addition of water or milk, can be poured directly into a pan and produces a loaf or rolls that are as airy and springy as white bread should be.

In her Gluten-Free Almond Flour Cookbook (Clarkson Potter, 2009) the ingenious celiac Elana Amsterdam offers another possible approach, a sandwich bread made from finely milled almond flour (do not use Bob's Red Mill brand) and almond butter that is nutty and versatile. Amsterdam's recipes are refreshingly simple, as the almond flour reduces the need for the expensive and obscure mix of flours other gluten-free recipes require. (Though, truth be told, the almond flour itself, listed for $26.99 for a 5-pound bag at honeyvillegrain.com, is no bargain.)

But the ground nut has other virtues, including high amounts of protein and vitamins and low glycemic impact. Amsterdam employs it in a range of dishes, from shortbread cookies and carrot cake to a savory tart with kale. Her snappy herbed crackers, which are a welcome change from commercial nut-thins and dry rice crisps, are equally easy to make and delicious.

On the bagel front, Glutino makes a decent little halo of chewiness (plain, poppy seed, sesame and cinnamon raisin, $5.99, Wegman's). When defrosted thoroughly before toasting, it takes on a nice crust and a pleasingly sweet flavor, and while it may never be mistaken for the New York standard, H&H, it can support a schmear as ably as a Lender's.

Pizzas are another problematic area. Savett buys his locally at Pasta Pomodoro (856-782-7430, pastapomodoronj.com), or when in Bucks County, at Jules Thin Crust (julesthincrust.com), and both are appreciated by his discerning son.

In the freezer aisle, gluten-less pizzas abound with varying degrees of deliciousness; Amy's makes a decent Organic Rice Crust Spinach Pizza that's dairy-free to boot ($8.69, Whole Foods).

The gluten-free pastas on the market tend to be made from rice, quinoa or corn. DeBoles' rice and corn pastas ($2.59, Wegman's) are the supermarket standard bearer. But Tinkyada's fettuccine ($2.99, ShopRite) has a starchy tenderness that would seem to transcend its gluten-less nature.

]Hot breakfast cereals on the whole tend to yield better results than cold cereals. Gluten-free oats are easy enough to procure, and Pocono buckwheat cereal ($3.19, Whole Foods) and Bob's Red Mill Mighty Tasty Hot Cereal ($3.89, glutenfree.com,) made from brown rice, corn, buckwheat and sorghum, are good choices. No need to buy gluten-free granola, which is always texturally disappointing, when you can you make a great one at home very easily.

On the other hand, EnviroKidz' Peanut Butter Panda Puffs ($2.69, Wegman's) will please kids and adults alike with all the sweetness of Cap'N Crunch but a virtuous, additive-free ingredient list. And six varieties of Chex cereals (in flavors ranging from honey nut to chocolate, $3.79, ShopRite) are completely safe for the celiac population.

Staples for a gluten-free pantry include Hol-Grain brown rice bread crumbs ($7.49, Whole Foods), which does the trick for meat loaf, casseroles and fried chicken. Pamela's Products Baking and Pancake mix ($8.09, ShopRite) serves as an all-purpose solution for breading, cakes, cookies, muffins, and pancakes so good that even the gluten-tolerant have been known to keep a stash on hand. On the savory side, Ener-G pretzels ($1.99, Whole Foods) are good enough to sate a conventional pretzel addict's cravings. And Blue Diamond Almond Nut-Thins are a crispy, buttery cracker that will ably accompany your favorite cheese ($2.49, Wegman's).