Moviegoers, theaters will pay the price

As the head of an independent movie theater serving low-income neighborhoods in North Philadelphia, I can say that the pro-tax coalition demonstrated a lack of understanding of our industry when its spokesman said we will be able to absorb the mayor's proposed tax on sugary beverages ("Theaters run ads against tax plan," Tuesday).

Most of our ticket revenue goes to Hollywood studios. We rely on concessions to stay open and would be forced to pass on a 3-cents-an-ounce tax to our customers. That would cause them to decrease consumption or sneak beverages in, hurting our bottom line.

Movie theaters already pay five taxes to Philadelphia. This proposal might put us out of business.

|Brad Miller, director of operations, Pearl Theatre at Avenue North, Philadelphia,