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Is China losing its edge?

Rising costs cut into the country's claim on cheapness.

Ikea stores in China carry mostly items made in the country, but a growing share of the goods is coming from less-developed nations.
Ikea stores in China carry mostly items made in the country, but a growing share of the goods is coming from less-developed nations.Read more

SHANGHAI, China - The teddy bears selling for $1.40 in Shanghai's Ikea store may be just about the cheapest in town, but they're not made in China. They're stitched and stuffed in Indonesia.

The fluffy brown toys reflect a new challenge for China: Its huge economy, which has long offered some of the world's lowest manufacturing costs, is losing its claim on cheapness as factories get squeezed by rising prices for energy, materials and labor.

Those expenses, plus higher taxes and stricter enforcement of labor and environmental standards, are causing some manufacturers to leave for lower-cost producers such as Vietnam, Indonesia and India.

Costs have climbed so much that three-quarters of businesses surveyed by the American Chamber of Commerce in Shanghai believe China is losing its competitive edge.

The higher costs mean Western consumers will face higher prices for iPods, TVs, tank tops and other products made by Chinese subcontractors for export.

"Americans continue to want to buy at lower prices," said Kevin Burke, president and chief executive officer of the American Apparel and Footwear Association. "They are used to going to the store during Christmas and getting something cheaper than a year ago."

That's no longer a sure thing.

For instance, American toy makers, who rely heavily on Chinese factories, expect prices to increase 5 to 10 percent for the 2008 holiday season, largely because of rising manufacturing costs.

Costs in China are climbing nationwide, but the greatest pain is being felt in the south, where 14,000 Hong Kong-run factories could close in the next few months, said Polly Ko of the Economic and Trade Office in Guangdong, which neighbors Hong Kong.

To adapt, many multinational manufacturers - including Intel Corp., iPod manufacturer Hon Hai Technology Group, and Japanese companies such as Canon Inc. and Sony Corp. - are expanding operations in Vietnam.

Auto-parts makers are leaving for the Middle East or Eastern Europe, textile-makers to Bangladesh and India.

Thousands of small Hong Kong, Taiwan or Chinese-run factories in south China's traditional export hub of Guangdong are closing or moving out.

Meanwhile, Chinese inflation has risen to its highest point in 11 years, jumping 7.1 percent in January as snowstorms worsened food shortages. The biggest price increases have been for food, but analysts say longer-term pressures on prices for manufactured goods will persist.

"China needs to reprice its exports, and that has to be accepted by international buyers," says Andy Xie, an independent economist based in Shanghai.

But raising prices may be tough for Chinese manufacturers, given suspicions about product quality raised by a slew of scandals over tainted products.

Despite its huge pool of unskilled rural laborers, China's supply of experienced, skilled talent falls far short of demand. The gap has been pushing wages up by 10 percent to 15 percent a year.

A new labor law requiring stronger employment contracts is expected to raise costs even more.

Prices for plastics and other materials have climbed 30 percent or more, and electricity rates are surging, too. The government has also slashed export-tax rebates - originally given to promote exports - on more than 2,800 products accounting for nearly 40 percent of all exports.

The steady appreciation of China's currency, the yuan, also contributes to the problem.

At Ikea's Shanghai store, a stroll down the aisles finds most products made in China, rather than Europe or the United States.

But a growing share of the goods comes from less-developed markets: stuffed toys from Indonesia, wooden train sets from Bulgaria, colorful rugs and throws from India, bed sheets from Ethiopia, baskets and wooden trays from Vietnam.