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Amazon has a lot of questions, then doesn't make good on offer

Debit card worth $100 never materialized as promised.

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EAR HARRY: I'm not sure if this is fraud or something close. I bought something from Amazon, then received a note from them that I could get a debit card worth $100 if I answered a short questionnaire. I started out with glee, only to find out that this was hardly a brief series of questions. Several times, I was congratulated on qualifying for the card. Then came the real questions. I was given questions related to business at Geico, Walmart and others, with the clear implication that this was a "lead" for their businesses. After exactly 50 minutes, my husband made me stop. It's now a few weeks later, and I have not received that $100 card or any further communication from Amazon. I have received two calls with quotes on insurance based on the info I sent them. How sneaky! What can I do about this?

WHAT HARRY SAYS: We checked this out. Amazon is only one of the companies doing this. I agree that it's clearly a method of getting leads for salespeople to follow up. My legal eagles did not find this to be a fraud, just a business tactic. A strong letter to the chief honcho at Amazon and the others indicating that you found this deceptive might help. You can stop buying from anyone using this method of generating leads and urge your friends to join you. You can notify the Better Business Bureau.