Saturday, July 26, 2014
Inquirer Daily News

Donald Levine | G.I. Joe creator, 86

Donald Levine, 86, the Hasbro executive credited as the father of G.I. Joe for developing the world's first action figure, died of cancer Thursday at Home & Hospice Care of Rhode Island, said his wife, Nan. They were just about to celebrate their 60th wedding anniversary.

Mr. Levine shepherded the toy through design and development as Hasbro's head of research and development. He and his team came up with an 111/2-inch articulated figure with 21 moving parts, and since the company's employees included many military veterans, it was decided to outfit the toy in the uniforms of the Army, Navy, Marines, and Air Force, with such accessories as guns, helmets, and vehicles.

Mr. Levine, who served in the Army in Korea, said he got the idea for the moveable figure as a way to honor veterans.

G.I. Joe hit the shelves in time for the 1964 Christmas shopping season and soon became a big seller at $4 apiece. It remained popular until the late 1960s, as opposition to Vietnam intensified and parents shied away from military-related toys. Hasbro countered in 1970 by introducing "Adventure Team" G.I. Joes that played down the military connection. Into the '70s, G.I. Joes featured "lifelike hair" and "kung-fu grip" and were outfitted with scuba gear to save the oceans and explorer's clothing for discovering mummies.

G.I. Joe has spawned comic books, cartoons, two movies starring Channing Tatum, and a G.I. Joe Collector's Club and its annual convention - GIJoeCon - held in Dallas in April. - AP
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