Tourism agency's new name is 'Visit Philadelphia'
THE GREATER Philadelphia Tourism Marketing Corp. has a new and much-less-cumbersome name: Visit Philadelphia.
Meryl Levitz, president and chief executive of the city's official tourism agency, said in a statement that the new name is "a strong call to action that tells people exactly what we want them to do."
Like Visit Denver, Travel Portland and Choose Chicago, the change mimics an industry trend of using "action- and inspiration-oriented names," according to a news release.
It also jives nicely with the agency's well-known website: VisitPhilly.com.
- Sean Collins Walsh