Free pro bull-riding event in S. Philly this morning

Spectators are welcome to see bone-jarring bull-riding action in a South Philly parking lot this morning.

We're talking real big-horned bulls - though the free event is, in part, a promotional stunt for a new pub noted for its mechanical bull.

That's the PBR Bar & Grill at the new XFinity Live complex on Pattison Avenue, where the Spectrum used to be.

The initials PBR come not from Pabst Blue Ribbon but from Professional Bull Riders, a competitive rodeo circuit affiliated with a handful of PBR eat-and-drinkeries around the country.

About 10:30 a.m., eight pros will take to a makeshift mini-arena in the XFinity Live parking lot to begin riding eight bulls.

The event is also to promote two bull-riding competitions, Oct. 5 and 6, at the Wells Fargo Center. Tickets, which cost from $10 to $100 each, went on sale Thursday at www.ComcastTix.com.