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In the analysis of 367 products aimed at kids, nearly 90 percent were deemed to be of poor nutritional quality - having too much sugar, fat or sodium - even excluding candy and soft drinks.
Yet 62 percent of these poor-quality foods made some sort of nutrition-related claim on the package, such as "made with real fruit juice" or "no artificial flavors."
The researchers, from Carleton University in Ottawa, used healthy-food cutoffs from the nonprofit Center for Science in the Public Interest. For example, a food failed to pass muster if more than 35 percent of its calories came from fat, excluding nuts and nut butters.
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