Looking to get in on the Asian beauty craze? Sephora, Target and CVS all have their own offerings, but here’s an insider’s guide to shopping the trend.
- The Face Shop (7320 Old York Rd, Elkins Park): The Korean chain sells local K-beauty fan Meredith Safina’s favorite oil cleanser, The Face Shop’s Natural Rice Water Bright Cleanser, and, Safina adds, “hilariously adorable animal sheet masks.”
- Aritaum (7320 Old York Rd, Elkins Park): Get Korean brands like LaNeige and Mamonde at this chain, owned by Korea’s biggest beauty company, AmorePacific.
- Ga-In BeautyZone (127 N. 11th St. in Chinatown): This store specializes in Korean products, both high-end (History of Whoo, O Hui, Su:m37) and lower-end (Isa Knox, CNP, Beyond). Plus: stacks and stacks of sheet masks.
- LnL Lucky Market (155 N. 10th St. in Chinatown): This bodega has a small stash of fan favorite sheet masks, right across the register,including Taiwanese brand My Beauty Diary ($13.99 for a box of 8) and MediHeal N.M.F. Aquaring Ampoule ($22 for 10). Also, a Men’s Biore Pore Pack ($9.99 for 10) because dudes get blackheads too.
- 2050’s Beauty & Cosmetic (638 Washington Ave.): Come for the Japanese beauty products, such as Naive Aloe Body Wash, which saleswoman Yeng Wong says is great for those with eczema, and Newborn’s 3-in-1 eyebrow pencils and Dolly Wink liquid eyeliner.
- Maido! (5 E. Lancaster Ave., Ardmore): Another place to get Naive Aloe Body Wash, plus Naistrure’s Red Wine Mask, which Safina loves. Here’s Safina’s review of Maido!
- H-Mart (7050 Terminal Square, Upper Darby): Scan the Korean grocery plaza for Shiseido, History of Whoo and wallet-friendly Missha (try the BB cream and the eyebrow pencils).