It's not happening.
So says J.Crew creative director Jenna Lyons, arbiter of all things cool in American fashion, who went on the Today show Tuesday to discuss the Obama family's Inauguration Day fashion - and their general favoritism towards the preppy brand.
48-year-old Lyons told Savannah Guthrie, "Obviously people want to have a part of what she's wearing, but most often she's purchased it from previous seasons, or has pulled it out of her closet, so it's not available."
Malia's bright, plum-colored Lady Day coat is actually an off the rack item which retails for $325. Lyons says while the cut of the coat, "Lady Day," will continue to be produced by the company, the color will be retired out of deference for the President and his daughters. "We won't, just out of respect for the First family," she said.