Friday, April 25, 2014
Inquirer Daily News

Collaboration alert: FEED x Target is happening

"This is our largest-ever initiative to fight hunger here in the U.S.," says Lauren Bush Lauren.

Collaboration alert: FEED x Target is happening

Introduce friends and family to FEED Project’s mission to transform and raise awareness for underdeveloped communities around the world through practical, cool gifts this season. The company boasts a well-rounded collection of gifts including spacious tote bags, beauty kits, greeting cards, and even, chocolates. But we will always love the FEED 1 Bag, which our style editor packs and uses as her gym bag. It’s reversible, spacious and sparks conversation. But the best part about it? With each one sold, school meals will be provided to 1 child for 1 year. FEED 1 Bag, $80, http://feedprojects.com (AP Photo/FEED/Baxter 2010)<br />
Introduce friends and family to FEED Project’s mission to transform and raise awareness for underdeveloped communities around the world through practical, cool gifts this season. The company boasts a well-rounded collection of gifts including spacious tote bags, beauty kits, greeting cards, and even, chocolates. But we will always love the FEED 1 Bag, which our style editor packs and uses as her gym bag. It’s reversible, spacious and sparks conversation. But the best part about it? With each one sold, school meals will be provided to 1 child for 1 year. FEED 1 Bag, $80, http://feedprojects.com (AP Photo/FEED/Baxter 2010)

Princeton grad Lauren Bush Lauren, the daughter-in-law of American designer Ralph Lauren and niece of former President George W. Bush, has been making a name of her own since she founded FEED Projects in 2007.

What started as a simple canvas bag - launched with the United Nations World Food Program and ensured that one child would be fed for a school year with each purchase of the product - turned into a lifestyle movement that would challenge Americans to address global poverty and inspire young men and women everywhere. FEED’s philosophy of providing meals, education and resources to underdeveloped countries through its products has charitable and fashion-conscious minds across the country, hooked.

On Tuesday, the designer and philanthropist announced a collaboration line with Target that will launch in stores in June. Bush Lauren tells People StyleWatch, “This is our largest-ever initiative to fight hunger here in the U.S.," she told the publication. "We hope to provide more than 10 million meals to children and families across America.”

The FEED USA x Target collaboration line will range from $3-$400.  FEED has previously collaborated with retailers and designers like DKNY, Gap, Judith Leiber, and Clarins to elevate and propel its mission to alleviate global poverty. FEED’s Target collaboration line will certainly give Bush Lauren’s brand and foundation more exposure. To make the world better.

View select pieces from the line, here.

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