Chris Burch is returning to his roots with the grand opening of C. Wonder in King of Prussia Mall.
The preppy brand, also the source of immense strain between the venture capitalist and his former wife, Tory Burch, offers a smattering array of whimsical, posh prints and fresh designs, averaging $50 per product. It's this price point and the C. Wonder aesthetic that lead Tory Burch to slap her ex-hubby with a countersuit several weeks ago. In November 2011, the Times printed a pointed review on how the C. Wonder store not only knocks off Tory Burch's style, but also mirrors the aesthetic of Kate Spade and other playful, preppy brands. Fashion power players like Anna Wintour and Diane von Furstenberg have made it clear that they're not all-too-pleased with J. Christopher Burch, lending support to Tory in the midst of her tumultuous legal battle with her ex.
However, C. Wonder fans and consumers think otherwise, especially after the store opened in Manhattan last holiday season attracting eager buyers and plushy sales figures. After all, the brand's offerings are cute and inexpensive, allowing the retailer to monopolize on the brewing, busy holiday shopping season.
Chris still adamantly defends C. Wonder's differences from the Tory Burch brand. Take for example his discussion with Gayle King on her show this summer, when he stated, "I think Tory's amazing. She grew up outside of Philadelphia, as I did. It's a classic area. but Tory has a much more stylized point of view. We're more about happy, fun, whimsical."