Wednesday, April 16, 2014
Inquirer Daily News

‘Bikini Bridge’ takes off as the latest thinspo trend thanks to 4chan

Early last year, we saw our social media outlets inundated with photos of thin-legged women individually touting their coveted “#thighgap” in what until now was the latest thinspo trend women’s self image had to contend with. But if 4chan has its way, we’ll be contending with the “bikini bridge” this year.

Defined by Urban Dictionary as when “bikini bottoms are suspended between the two hip bones, causing a space between the bikini and lower abdomen,” the “#bikinibridge” trend began cropping up earlier this week on the largely amoral messageboard 4chan. Dubbed “Operation Bikini Bridge,” 4chan’s plan started out with users disseminating these photos to the web in an attempt to create their trend:


From there, users didn’t just hope that outrage would crop up—they manufactured it. In what 4chan called “phase 2,” they set up fake twitter accounts, orchestrated Buzzfeed posts, and generally launched an extremely effective social media campaign to get their troll out in the open. Or, as 4chan puts it: 

“After a fair amount of circulation has been accomplished, we circulate the images throughout parts of the Internet known to be biased on the subject of weight (i.e. thin privilege, fat shaming, etc),” one anonymous /b/ user wrote. “This should cause large enough of a stir to snowball into a fairly big subject.”

The result, of course, has been a pretty resounding success in 4chan’s terms. In just over a couple of days, #bikinibridge has spawned thousands of tweets and solidly established itself as the #thighgap of 2014. The difference, of course, being that its already apparent who is behind it and why. 

4chan is not exactly known as the messageboard with a heart, so shaming women regarding their body images seems more or less right up their alley. And while its not extreme as, say, convincing untold numbers of people to brick their cell phones or Xbox Ones, the lasting effects could be much more serious. Though, that’s exactly what’s funny to the guys over at 4chan. 

Oddly enough, though, the term “bikini bridge” itself has been around for more than five years now, so what made 4chan pick up on it now isn’t exactly clear. But, either way, there is one surefire way to stop the trend. 

Ignore it.


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