Web Search powered by YAHOO! SEARCH

  

TEXT SIZE: A A A A
email this
print this
reprint or license this
1 of 4
READER FEEDBACK
Why do you go to Atlantic City?
The gambling
The shopping
The clubs
The restaurants
The spas
The beach
I don't like Atlantic City
SAVE AND SHARE


Putting its money on pampering

Atlantic City bets that lavish hotel rooms and spas will attract vacationers outside the casino crowd.

ATLANTIC CITY - You're sitting on the edge of a swimming pool so blue, you imagine you're in the Caribbean.

The vivid flowers and aquatic plantings surrounding this pool are so spectacular, they rival those found near Australia's Great Barrier Reef.

Now, you close your eyes and savor a meal so satisfying you'd swear you were in Paris.

All this after a pedicure so perfect, a facial so cleansing and a massage so soothing, you think maybe you've just died and gone to . . . Atlantic City?

With the recent openings of the new Water Club at Borgata, "The Pool" at Harrah's Atlantic City, and the new Roman baths and spa at Caesars Atlantic City, the old Queen of Resorts is rolling the dice on a new era of sybaritic pleasures that have nothing to do with craps tables or slot machines.

"Within a few short months of opening Borgata, we realized the need to expand our product offering to accommodate the high demand, and we understood there was an untapped niche in the market for a cosmopolitan hotel experience in Atlantic City," said Larry Mullin, president and chief operating officer for Borgata.

Mullin said his company has positioned Water Club - and the Borgata - to lead vacationers other than gamblers to Atlantic City, as the resort town evolves into a world-class travel destination.

With a $400 million investment, the new 800-room Water Club may be well on the way to doing just that.

When it opened in June, Water Club became Atlantic City's first "boutique-lifestyle" hotel, offering guests a personalized experience with sumptuous rooms priced from $400 to $15,000 a night.

But will guests come just for the swanky-decorated rooms that offer expensive marble, ultra-comfy beds, heated towel bars and just about any other amenity you can think of?

Or will they book it so they can indulge in the spa that specializes in high-end beauty and relaxation treatments, like 90-minute in-room massages that cost $320 - plus gratuity - and "oxygenating" facials at $280?

Or will they come for both the expensive rooms and the indulgent spa services?

"I love the new Water Club concept because it gives us something else to do here other than gamble," said Lisa Scannichio, 47, of Westchester County, N.Y. "We've been coming to Borgata since it opened, but I think we'll stay over here from now on when we come down. The rooms are beautiful and we love the spa with the his-and-her rooms."

Mullin says the entire point of a Water Club experience is that it will be up to the guest to decide. And if early bookings were any indication, the public was ready for such choices: Both the spa and the hotel have been consistently full this summer, he said.

Through a portal leading to the Borgata casino, you can find Bobby Flay Steak, Wolfgang Puck American Grill, Michael Mina's Seablue, and Izakaya - A Modern Japanese Pub. If you don't want to leave the Water Club, dine poolside or in your room on the talents of Manhattan's Country and Town chef/owner Geoffrey Zakarian.

Over at Harrah's, they've been welcoming guests to "The Pool" and the glamorous Elizabeth Arden Red Door Spa for more than a year now.

But "The Pool" is much more than just, well, a pool.

Part of a $550 million expansion project, the quarter-acre entertainment complex is a lush tropical oasis that has been created beneath a 90-foot-high glass dome. The space can be used year-round and offers guests luaus, poolside spa treatments, bars, live music and opportunities to view "dive-in" movies.

Harrah's spent more than $1 million on the striking horticultural "dressing" alone, but it's clear the real money went into the 23,000-square-foot, 86,000-gallon heated pool with its stunning tile work and surrounding cabanas.

"The Pool complex is unlike anything else in the marketplace and brings entertainment and fun in Atlantic City to a new level," said R. Scott Barber, senior vice president and general manager of Harrah's Atlantic City.

Page:   1  of  2  View All
1 |   2      Next»
  • Jobs
  • Cars
  • Real Estate
  • Rentals
 
SEARCH JOBS
Find a Car | Sell a Car | Research | Loans
Spotlight Deal

North Penn Imports Vw Mazda
(877) 762-8158
'06 Mitsubishi Lancer ES
$13,990
'09 Toyota Camry XLE
$30,869
'05 Toyota Sienna XLE
$16,995
'05 Mercury Mariner
$12,990
SEARCH CARS Used  New 
Spotlight Deal
Rittenhouse Square 19103
Spotlight Deal
Old City/Society Hill 19106
SEARCH REAL ESTATE
Spotlight Deal
University City 19104
Spotlight Deal
Jenkintown 19046
SEARCH RENTALS
find an event
Fr
Dec 5
Sa
Dec 6
Su
Dec 7
Mo
Dec 8
Tu
Dec 9
Venue search: - by name
- by cuisine
- by venue type, e.g. "movie theater"
Location search:
- Philadelphia, PA
- 19101
- Center City
Venue search:
- by name
- by cuisine
- by venue type, e.g. "movie theater"
Location search:
- Philadelphia, PA
- 19101
- Center City
Date search:
Select which day you would like to search events, or select Search all days
Event search:
Type in the name of the event, or event type, e.g. 'live music'
Restaurants & Food
IN SO MANY cultures, holiday baking traditions bring family and friends together. The confections may be symbols of religion, a way to celebrate the act of sharing or a nod to cultural heritage.
Green
Sandy Bauers: Lighting experts are still tinkering with the technology to get LEDs that can replace the bulb in an end-table lamp. But where they really shine is in holiday lighting displays.