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It is true that the age-old Help Wanted section has taken a hit from the Internet. Used in conjunction with other methods of finding a job, though, there's a lot to recommend classified job listings in your local newspaper.
Newspaper career classified advertising can be very effective in finding local employment. Their effectiveness is perhaps greater for finding entry-level jobs - as an office clerk, say, rather than an office manager.
Here are some time-tested tips on using newspaper help wanteds based on my experience as an employment counselor.
- Follow the ad's instructions exactly. Don't call if the ad says not to call. If the ad states a certain time for submitting applications, apply then and only then.
- When you call, write or apply directly, remember that first impressions mean everything. Be polite and businesslike on the phone. Make sure your letter or application is neat, grammatically correct and complete, presenting all your qualifications.
- Use any specifics mentioned in the ads to plan your phone call or write your letter. Omit all else from your response. Do not appeal to an employer's sympathies by telling them how desperate you are for a job.
- If the ad doesn't mention salary, don't you mention it, either. If it requests salary requirements then state a salary range and add the words "depending on the nature and scope of duties and responsibilities."
- Always include your contact information: main phone number, alternate phone number and e-mail in the last paragraph of your letter.
There are advertising practices that job seekers should watch out for, in print ads and in online listings:
- Some ads, seemingly for management positions, offer "unlimited income potential." This is most likely a commission-only sales position.
- Some for-profit schools will run ads that appear to be job openings but in fact are reaching out to recruit students.
- The phrase "Invest in your future" is a clue that you will have to pay money up front to get the job.
- Some ads for truck drivers or mechanics may be on behalf of a branch of the U.S. armed services.
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