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George Stahl of Troy, Mich., is shown at an apartment complex in Dearborn, Mich., where he is remodeling a vacant unit. Stahl, once contracted with the UAW, was laid off in December and is now in business for himself with GCS Enterprises, a construction and general-contracting company.
GARY MALERBA / Associated Press
George Stahl of Troy, Mich., is shown at an apartment complex in Dearborn, Mich., where he is remodeling a vacant unit. Stahl, once contracted with the UAW, was laid off in December and is now in business for himself with GCS Enterprises, a construction and general-contracting company.
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Minding their business

NEW YORK - With employers cutting thousands of jobs each month amid a slowing economy, many downsized workers decide to start their own small businesses. The transition can be daunting as these new entrepreneurs contend with challenges many never faced before.

Starting his own business punctured a few of the myths George Stahl had heard.

"A lot of people think that if you own your own business, you can set your own hours. I think that's the biggest falsehood you run into," Stahl said. He started a construction and contracting business in Troy, Mich., a few months ago, after losing his job running a program to teach business to inner-city youths.

Like many other new entrepreneurs, Stahl discovered he has to do a variety of tasks that, while integral parts of owning a business, are peripheral to its core operation. Running GCS Enterprises means he is the company's main salesman, lead installer on many jobs, and accountant. He is in charge of payroll and billing.

"It's a time-management thing, where my job is no longer 9-to-5. When I wake up in the morning, I'm working," he said.

Stahl also said it had taken some adjustment to get used to the absence of a steady paycheck.

"I'll complete a job and a lot of times, it's 60 to 90 days out till I get paid for it," he said. "It's definitely taught me to budget wisely."

But that is not to say there are not great joys and rewards from starting up a new company so soon after being laid off.

"I've been able to help out a lot of people, as well," he said, noting he has hired friends and acquaintances who were also laid off from white-collar jobs. "They're keeping their houses, their cars. They're not worried about what the next day is going to come to."

Many new entrepreneurs feel the stress of waiting for the business to take off. But sudden success, while clearly a blessing, can also mean plenty of worry.

T. Shawn Taylor expected the process of starting a business to take some time, and so she let her nanny go after she was laid off from the Chicago Tribune at the end of 2005. But just a few weeks later, she was so busy with freelance work she had to scramble for child care.

Her business, Treetop Consulting Inc., is a writing, speaking and communications firm. "The challenge is handling so many different clients - I do so many different things," she said.

Taylor has so much work she is thinking of expanding and taking on help, but the idea "keeps me up at night sometimes."

"I really want highly skilled people who are ready to go," she said. But the people who would be her first choice are already working in journalism. She has considered hiring interns, but "I don't have time to get somebody up to speed."

Taylor has run into another challenge that many, if not most, new businesses face: managing cash flow.

"I did work and waited for people to pay me - it was frustrating," she said. So what she learned to do was have some clients, particularly small businesses who were new clients, pay her up front. She bills some of her larger clients every two weeks.

For Andy Gelsey, the challenges have been more psychic. He was laid off at the end of 2007 from a family-owned manufacturing business, was having little success finding a job in the depressed Detroit area, and decided to start Smokey's DogHouse Treats, a company he runs out of his home in suburban West Bloomfield.

Although he was already working on the business, Gelsey said he would take his son to school in the morning, and "I'm driving and realizing it's 8 a.m. and I have no place to go."

Back in his home office, he realized he was working not only for himself, but by himself. "We're supposed to have a company picnic, and no one showed up," he half-joked.

Without bosses or coworkers, Gelsey also found, "there's no one else to pat you on the back and say, 'Good job!' "

All of this made it hard for Gelsey to feel motivated.

He said he had learned to deal with this challenge by building a support system, starting with his wife.

"Unless you have the support of your family or your partner, you're not going to succeed," he said.

Billy Maupin had similar feelings when he switched to being an entrepreneur after losing a job at a record company in 2002. He and his wife opened a restaurant in their hometown of Durham, N.C., a process that took about a year and a half.

A big challenge for him as he created Green Tango, which serves fresh salads, was "not having the large company to fall back on. . . . You definitely could pass the buck when you needed to [at a big company] but as a small-business owner, you definitely can't do that.

"Suddenly I was CEO, interviewing and hiring subcontractors and independent contractors, figuring out people who would fit," Maupin said.

Becoming an employer was a huge challenge, said Maupin, who now has two restaurants.

"It's difficult to depend on labor that you have today being there tomorrow," he said, calling that dynamic a big change from when he was in the corporate world, where people tended to stay in jobs for a few years.

Maupin said he had learned to "adapt with the people you have - but several times a year, you have to keep reinventing that."

 

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