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But don't hit the brakes and get your hopes up anytime soon, boys, for you won't find the women of Club Risque cleaning the highway in just those orange-reflective vests.
"I think that may be a bit of a distraction," said Bob Welker, vice president of marketing for Club Risque. "A good idea, yes, but a liability, probably more so."
Welker said that Risque is the first gentleman's club in the country to sponsor a highway, according to those who coordinated the sponsorship on the club's behalf.
"We see customers' faces as they're leaving and they're always smiling and having a good time," Welker said. "This is something we can do to make us smile and feel good too."
Under the Sponsor-A-Highway program, which differs from the Adopt-A-Highway initiative, businesses and individuals pay a professional company approved by the Pennsylvania Department of Transportation to do a laundry list of services, including litter pickup and vegetation control, said PennDOT spokesman Charles Metzger.
"Sponsor-A-Highway is for areas too dangerous for volunteers to go," he said.
Welker said stretches of I-95 were chosen because three out of the businesses' four locations are directly off of the interstate.
The stretches can be found under the Market Street Bridge; near the Pennsylvania-Delaware border; and near Route 1 in Langhorne, he said.
Although the application process began seven months ago, Welker said the Sponsor-A-Highway signs, replete with the Club Risque logo and signature pouty lips, started going up in the last month or two.
The program is one of the club's many charitable efforts, including breast-cancer walks, food drives and, coming in January, a blood drive for the American Red Cross, he said.
The club may even consider community cleanups with the Risque ladies at less dangerous locations off of I-95, Welker said.
"It's not a bad idea for a promotion for any of the communities if they need help cleaning up," he said. "I'm sure if the girls are out there cleaning, it would get the guys out there cleaning too." *
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