Changing Skyline: Historic Church of the Assumption needs buyer, not wrecking ball

Posted on Friday, Oct 01, 2010
Maybe it's the Mad Men-crazed moment we're in, but I'm starting to find inspiration in advertisements. My current favorite is one from Patek Philippe, a watch so frightfully expensive, it gets to call itself a timepiece. Beneath a soft-focus photograph of a handsome father beaming at his young son, the copy tells us, "You never actually own a Patek Philippe. You merely look after it for the next generation."