Daniel R. Hoffman is the president of Pharmaceutical Business Research Associates (PBRA) in Glenmoore, Pennsylvania, a healthcare research and consulting company specializing in key account positioning and messaging.
Prior to establishing PBRA, Dr. Hoffman worked for other consultancies and as a marketing research manager at a Delaware Valley pharmaceutical manufacturer. He also worked briefly as a visiting professor of marketing at St. Joseph’s University.
Dr. Hoffman holds a bachelor’s degree from the University of Michigan and M.A. and Ph.D. degrees in political sociology from the University of California.