Saturday, September 20, 2014
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Check Up - Hoffman

Check Up - Hoffman

Check Up guest Blogger Daniel R. Hoffman

Do these enormous sales projections for LCZ696, following its Labor Day splash, indicate that the product is a "revolutionary breakthrough" for treating heart failure, as its lead investigator calls it?
More posts by guest blogger by Daniel Hoffman
Meet our Bloggers

Daniel R. Hoffman

Dan Hoffman

Daniel R. Hoffman is the president of Pharmaceutical Business Research Associates (PBRA) in Glenmoore, Pennsylvania, a healthcare research and consulting company specializing in key account positioning and messaging.

Prior to establishing PBRA, Dr. Hoffman worked for other consultancies and as a marketing research manager at a Delaware Valley pharmaceutical manufacturer. He also worked briefly as a visiting professor of marketing at St. Joseph’s University.

Dr. Hoffman holds a bachelor’s degree from the University of Michigan and M.A. and Ph.D. degrees in political sociology from the University of California.

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