The venerable Hiway Theatre in Jenkintown needs to come up with $100,000 - and fast.
No money, no Hiway.
Sound dramatic? It is. The Hiway, like scores of small theaters across the country, has been pinched between present and future as big movie studios rapidly shift to digital production and distribution, abandoning traditional film.
»Read story: Digital or Die
»Read story: Digital or Die
Comments (7)
The HiWay can get a short term bank loan for 50K in order to quickly purchase the digital technology as they already have raised 50K. Better to have the technology in place than not to have it and be shut out from mainstream movies requiring such technology to be in place. Aces high- If there is a website involved for the HiWay ScreenSave project, you should update this article with that information. In the past, each theater used to have it's own unique interior design. Going to a movie in a chain theater now is like watching a movie in an airplane. As as kid I remember one movie theater would close the curtains after the cartoons/previews, wait 10 seconds, then open them and start the feature film. Small thing to do, but it was a nice touch. wfs0868
- http://www.hiwaytheatre.org/be-a-hiway-screen-saver/
fkmayer
Come on Bradley. Putting yourself on a poster is nice, BUT this is your Hometown, and they already have 50,000, write a check for the rest. You would not even miss it dmpm5981
This will be just one more advantage for behemoths such as Comcast, who will no-doubt be in the catbird seat, having a captive audience which will be able to digitally receive these first-run movies On Demand, at a "Princely Price".. Phiggles
My thought exactly. How much has Cooper donated? brio
This is just how businesses have to progress when technology improves their industry. Also these theaters are going to ultimately be on a stronger footing because it will cost them less to get movies, it will cost less in manpower to show movies, and also it will be easier to get copies of movies. In addition, the films will not degrade in quality over the course of a movie's run. flavious27







