Gino's Hamburgers, a fast-food company that had a huge presence from New Jersey to northern Virginia ("Everybody Goes to Gino's"), will make a comeback in 2010.
In charge is Tom Romano, who was C.O.O. in 1982 when the chain was sold to Marriott Corp., which converted the eateries into Roy Rogers restaurants. Gino's took its name from Baltimore Colts player Gino Marchetti, who will consult.
"It's apparent there's a need for better burgers out there," said Romano, citing the success of such chains as Five Guys.
Romano, who worked for the company for 20 years, said Gino's would make its burgers to order from fresh beef and would also offer chicken. (Gino's was the mid-Atlantic outlet for Kentucky Fried Chicken.)
Romano plans to start offering franchises next week, and to have the first location (possibly in Northeast Philly or Montgomery County) this summer.