Most use smartphone in supermarket

Remember when it was a novelty to use a smartphone in the supermarket, maybe for some last-minute, emergency home-to-store consultation?

Most people now do it, according to a report in the trade pub Supermarket News.

Sixty-one percent of smartphone-wielding Millennials and 58% of shoppers ages 36 to 65 use their phone to shop the grocery store, says Sprint Mobile Moment of Truth Survey, performed by the Barkley ad agency.

Story is here.

Continue Reading