Brewery honors Jason Kelce with new beer, but you can only get it in Bristol

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Philadelphia Eagles center Jason Kelce plays his saxophone with the Avalon String Band during the Mummers Parade on Main Street in Manayunk.

Eagles center Jason Kelce has lent his signature victory parade-day look to Bristol’s Broken Goblet Brewing for the release of a new IPA.

Appropriately named “No One Likes Us, We Don’t Care,” the beer is a partnership with Connor Barwin’s Make the World Better Foundation, which aims to improve neighborhoods through community engagement. Ten percent of all sales of the beer will go to the organization. The beer is available only at the brewery, on draft or in crowlers, 32-ounce cans sold for $15.

Mike LaCouture, a co-owner of Broken Goblet, said he was struck with inspiration while watching Kelce’s parade-day speech televised from the Benjamin Franklin Parkway on Feb. 8.

In choosing to wear a bedazzled Mummer suit, the most uniquely Philly of costumes, Kelce won over an entire region, who watched him march in the Super Bowl victory parade. Kelce borrowed his outfit from the Avalon String Band, which had used it as part of a 2008 performance called “Ire-Land of Leprechauns.”

“The visuals were so striking with his Mummers costume,” said LaCouture, who immediately asked his brewing company’s graphic designer to start working on a likeness.

It took a little time to connect with Kelce and ask for permission to use his likeness, which Kelce gave — with one request.

“He asked if he could come to the brewery and learn how to brew beer,” LaCouture said. “We said, of course!”

The dry-hopped beer will be released March 10 and celebrated with a  party at the brewery. Depending on whether the company can acquire the blend of hops needed to brew another batch, Broken Goblet will either continue brewing through the year or will bring the beer back in the fall, LaCouture said, in time for football season.

Kelce donned his Mummers costume again last weekend for the Mummers Mardi Gras parade in Manayunk, delighting attendees who gathered to watch him march down Main Street while playing the saxophone.