Last summer, a U-Haul truck barreling the wrong way down Second Street jumped the curb and crashed through the shiny new windows of the Urban Village Brewing Co. in Northern Liberties, shattering glassware and narrowly missing a man seated at a table.
It might have seemed like a less-than-promising start for a brewpub that had been open less than a month. But the restaurant was back in business by dinnertime, and now the company has brewed the story into its newest beer: Wrong Way IPA.
“Realizing that everyone was OK, the situation became pretty lighthearted, and we started thinking of ways to turn this event into a positive,” said Dave Goldman, co-owner and header brewer for Urban Village. “We’ve had a lot of fun with the story and the beer ever since.”
Featuring a font that evokes a U-Haul truck, the limited-release IPA is Urban Village’s first canned beer. It’s made with oats and has refreshing, mild citrus flavors of grapefruit, lychee, melon, and passion fruit.
The cans are available at the restaurant and at bars including Garage North and South, Station Taproom, and at Whole Foods in Philadelphia and the surrounding Pennsylvania suburbs. — Allison Steele
Wrong Way IPA, $15 for four cans at Urban Village Brewing Co., 1001 N. Second St.; urbanvillagebrewing.com.