Tuesday, July 7, 2015

Restaurants eat up virtual gift cards

Nation's Restaurant News sizes up the scene in restaurant gift card sales.

Restaurants eat up virtual gift cards

0 comments
Employees love gift cards because they make them feel appreciated.
Employees love gift cards because they make them feel appreciated.
Travel Deals

Nation's Restaurant News sizes up the scene in restaurant gift card sales.

NRN reports that the National Retail Federation predicts that 81.1 percent of shoppers this year will purchase at least one retail gift card of some sort, spending an average of $156.86 – the highest amount in a decade. Total spending on gift cards will reach $28.79 billion this year.

According to an NRF survey released in October, respondents said the cards offered by restaurants were among the most popular: More than 33 percent of respondents said they planned to give the gift of a restaurant meal during the holidays.

Virtual gift cards seem to be the next big thing, as restaurants offer eGifting — giving virtual gift cards that can be sent by email and used at checkout with a mobile device.

Restaurants large and small are getting into the act. Darden, which owns brands such as Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52 and The Capital Grille, are offering them.

Locally, we see Starr Restaurants doing it, as is Square Peg in Center City (which uses Treatful, a gift card service owned by OpenTable).

Article is here.

0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Latest Videos:
Also on Philly.com
letter icon Newsletter