A big-bellied, copper-clad pizza oven breathes fire in your direction as you walk through the front door of Avero Craft Pizzeria, opening July 9 at 821 W. Lancaster Ave. in Devon Square shopping center.
But "this is not a pizza shop!" exclaim owners Scott Morrison and Vince Schiavone in unison.
For a year now, they've been converting a former Wine & Spirits Shop into a colorful, upwardly casual Italian restaurant that, yes, serves wood-fired pizza. (The state store moved to the rear of the shopping center, closer to the Whole Foods store.)
A pizza shop, they say, would not offer an assortment of cheeses and salumi for snacking, made-on-premises pasta, and certainly not tableside-prepped salads.
Rich drapery hangs over the facade. Avero's black, unfinished ceilings are softened by oversized umbrellas to suggest a piazza in Italy, said Schiavone, a tech entrepreneur and first-time restaurateur. Morrison, the operations end of the equation, had a hand in such projects as Chelsea Tavern, Nectar, and Maia. Floor is polished concrete. There's a full bar.
Pizza prices start at $12 and hover in the teens.
But this being the Main Line (he says, with an eye-roll), they're offering one topped with ossetra caviar and organic buttermilk ricotta for $95, and one with a kobe beef tenderloin with egg and shaved aged grass-fed sheep's milk cheese for $50.
Pastas start at $14.
Hours will be 11 a.m. till late daily.
Menu is here.