Jerky lovers, rejoice. Paleo eaters, get your snack on. Vegetarians, my apologies in advance.
On June 12, 2014, while all the world celebrated the kickoff of the World Cup, American snack enthusiasts celebrated with a strip of jerky in hand, and New Yorkers met up to snap a selfie in front of a jerky-covered 1,400-cubic foot replica of Mount Rushmore.
The occasion? National Beef Jerky Day.
Declared on June 12, 2012 (by whom I’ve yet to determine), the national food holiday celebrated the rapidly growing popularity of jerky, whose reported 2012 sales swelled to $259 million, up 8 percent from the previous year, according to the Snack Food Association.
Wisconsin jerky maker Jack Link’s accounted for about 56% of those sales alone, so it’s no surprise they pull out all the stops for the occasion.
For this year’s celebration, Jacks Link’s created a 13-foot tall, 17-foot wide replica of Mount Rushmore. On display in New York’s Columbus Circle for all to see (and smell), “Meat Rushmore” was covered in 1,600 pounds of beef, pork, and turkey jerky painstakingly applied piece-by-piece.
More than 20 staffers and artists put in about 1,400 hours of work to complete the beefy display. After its moment in the New York spotlight, the sculpture will return to Jack Link’s headquarters in Wisconsin, presumably settling in alongside their other meat-covered works of art, including portraits of “Barack Obameat” and “Meat Romney.”