Jelly Belly debuts first-ever beer-flavored jelly bean
Not a company to shy away from out-of-the-box flavors, Jelly Belly has created the first draft beer flavored jelly bean.
“Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” Rob Swaigen, Jelly Belly’s vice president of marketing, said in a statement.
According to Jelly Belly, the flavor, which was ultimately created in the likeness of a Hefeweizen-inspired ale, has been highly requested for decades and took three years to perfect. The company says “beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness,” adding that “the aroma is mildly bready.”
“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” Jeff Brown, vice president in charge of manufacturing, said.
Just as other flavors inspired by alcoholic beverages before it–Mai Tai, Piña Colada, and Strawberry Daiquiri to name a few–the draft beer jelly bean captures the flavor of a pint without any of the alcohol.
Introducing a new flavor jelly bean also means more flavor combinations. Fans of the popular jelly beans have also become accustomed to unique flavor formulas. When you visit the brand’s site or look on the back of a bag of jelly beans, you’ll find “recipes” for flavor pairings. With the introduction of the new flavor, the company recommends pairing two of the new draft beer beans with a peach bean to create a bear sangria.