6ABC assistant news director heads to NBC 4 New York

6ABC assistant news director Amy Morris is leaving the station for a position as vice president of news at NBC 4 in New York, WNBC announced today.

“Amy is a smart and innovative leader. She has worked in the New York market and is an experienced, respected broadcast journalist,” NBC 4 New York president and general manager Eric Lerner said. “I am thrilled to welcome Amy to our WNBC family and look forward to her leadership in the newsroom.”

In her new position, Morris will head up daily news operations at NBC 4, from weather to investigative coverage. She will also focus on consumer news stories and joint coverage with area Spanish-language station Telemundo 47.

Morris has nearly 30 years of experience in journalism, and has had leadership positions at television stations from the Philadelphia area to the Midwest. Prior to her most recent work at 6 ABC, Morris also was an executive producer at New York’s WABC-TV and Chicago’s WLS, as well as a news director at Roanoke, Virginia’s WDBJ. She earned a bachelor’s degree in radio, television and film from the University of Maryland in College Park, and held a position as an ethics fellow at the Poynter institute prior to her gig at NBC 4.

“I’m excited to join the WNBC family and lead a team of experienced and aggressive journalists, including NBC 4’s renowned I-Team,” Morris said of her new position. “There are many great opportunities ahead and I can’t wait to get to work,” added Morris.”

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