Tuesday, September 1, 2015

Pink Ribbons, Inc.

Pink Ribbons, Inc.

The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company?
Related reviews:
Carrie Rickey: Lea Pool wants you to think before you pink. For the Swiss-Canadian director of features such as Lost and Delirious, the color of breast-cancer awareness properly should be gray, not fuchsia. » Read more

MPAA rating:
Judy Brady; Jane Houlihan; Charlotte Haley; Janet Collins; Barbara A. Brenner; James Brophy; PhD; Nancy G. Brinker; Barbara Ehrenreich; Dr. Charlene Elliott; Carol Cone
Directed by:
Léa Pool
Running time:
Release date:
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