Will Ferrell launches Gloria Sanchez Productions with an eye to female-led entertainment

LOS ANGELES, CA - JANUARY 07: Actor Will Ferrell attends the screening of IFC's 'The Spoils Of Babylon' at DGA Theater on January 7, 2014 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

Will Ferrell, Adam McKay and Chris Henchy’s film studio, Gary Sanchez Productions, isn’t exactly known for gender-equal films. But the studio behind hits like Step Brothers, Anchorman 2, and Drunk History is changing that with their newly minted Gloria Sanchez Productions.

Described as a “female-driven division” of the seven-year-old parent company, Gloria Sanchez Productions will be reined by longtime Gary Sanchez production executive, Jessica Elbaum. Content will be culled from both established and up-and-coming female talent.

Ferrell and McKay announced the company’s creation via a press release saying, in part: 

"When Jessica came to us with this idea, we thought it was fantastic. She has worked with some of the great female voices in comedy and has proven herself as a gifted producer who has a keen eye for material." 

Interestingly, the establishment of Gloria Sanchez Productions comes just weeks after a media firestorm began examining the sexist nature of Hollywood tied to its lack of female directors. In fact, in 2013, even big box office hits with strong female leads like Gravity, The Hunger Games: Catching Fire, and The Heat didn’t have a female-led production staff. 

Frozen was 2013’s only big feature with a female director, and Carrie saw a good commercial response with directing from Kimberly Peirce. Still, though, there is undeniably a lot of room for growth in the field. Or, at least there will be when Gloria Sanchez is through. 

[Hollywood Reporter]