A revolution is afoot in Hollywood. Tired of the long waits, revealing promos, and endless teasers, movie theater owners have set their sites on movie studios in a push to limit the length and scope of movie trailers in the future. Dig in, boys—it’s gonna be a rough one.
The National Association of Theater Owners is the group behind the stand, having recently sent a list of trailer demands to Hollywood consisting of four items. Apparently sick of inundating audiences with the frustration that is too-long movie trailers, the NATO has made these demands:
Trailers must be shorter than two minutes.
Trailers cannot be shown until 5 months before a release date.
Marketing materials cannot be displayed until 4 months before a release date.
Each studio can break the rules for 2 eagerly anticipated movies per year.
Or what? Well, buddy boy, they’ll just stop playing major studios’ trailers if they don’t abide. The flip side, of course, is that Hollywood could go ahead and ignore the list, continue pumping out super long trailers, and then we’re back in the place we all started.
Chain owners, however, are convinced trailers won’t be an annoyance if they’re under two minutes, and so remain steadfast in their recommendations. Not playing the trailers in the event of radio silence on the Big Wig side would, of course, result in lost money for those same theaters, so let’s hope they’re right.
If they are, we’re looking at a spoiler-free future where studios and theaters come together for the good of the customer. Essentially, it would be one of the largest shifts the entertainment industry has made since it embraced the television as a viable mode of communication.
And that, of course, is change we very wel may be able to believe in.