Wednesday, July 1, 2015

Kevin Hart's 'Think Like a Man Too' Can't Match Original at Box Office

Kevin Hart's "Think Like a Man Too" captured the weekend box office crown, edging another Sony comedy sequel, "22 Jump Street," for the top spot.

Kevin Hart's ‘Think Like a Man Too’ Can't Match Original at Box Office


Jun 22 ( - Kevin Hart‘s “Think Like a Man Too” captured the weekend box office crown, edging another Sony comedy sequel, “22 Jump Street,” for the top spot.

The Tim Story-directed bachelors-and-bachelorettes romp took in $30 million to push Channing Tatum and Jonah Hill‘s R-rated buddy cop bromance, last weekend's top film, into second with $29 million. The weekend's other wide opener, the Clint Eastwood-directed adaptation of the Broadway musical “Jersey Boys,” finished fifth with $13 million, behind holdovers “How to Train Your Dragon 2” and”Maleficent.”

The tally for “Think Like a Man Too” gave Hart his second No. 1 movie this year, but came in under the $33.6 million debut haul of the original “Think Like a Man” in 2012. Hart has a huge social media following, which gives his films added potential for breakout box-office performances, but that didn't materialize.

It was a subdued weekend at the box office overall, significantly under the same frame last year when “Monsters University” opened to $82 million and “World War Z” debuted to $66 million. This summer's box office is running roughly 9 percent behind last year's, which was the biggest ever. Part of it is the lack of a dominant blockbuster like last year's “Iron Man 3”; no movie has been able to repeat at No. 1 this summer, and this marks the eighth consecutive week that there has been a new leader.

Like the original film, “Think Like a Man Too” played overwhelmingly female, with women making up 63 percent of the audience, which was 41 percent under the age of 30. They gave it an “A-” CinemaScore, liking it much more than the critics who have it at just 22 percent fresh on review aggregation site Rotten Tomatoes.

Will Packer is the producer of the $28 million comedy, which was in 2,225 theaters. Steve Harvey, who wrote the book “Act Like a Lady, Think Like a Man” upon which the movies are based, is an executive producer.

Big-screen adaptations of Broadway musical like “Les Miserable,” “Chicago” and the all-time leader “Grease” have clicked big-time at the box office, but the “Jersey Boys” opening shows it's not in that league.

Warner Bros. will have to hope the tale based on the 1960s singing group the Four Seasons finds its audiences over the next few weeks, and the “A-” CinemaScore it received from audiences will help counter the critics, who have been lukewarm.

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