LOS ANGELES (Variety.com) - Hey hobo man, hey Dapper Dan: Target is partnering with the costume designer of the upcoming "Annie" remake on an apparel line.
Renee Ehrlich Kalfus has created a 25-piece limited-edition collection of girl's apparel and accessories line that hits stores and Target.com starting Nov. 16. The mix-and-match collection includes patchwork, embroidery, pins, buttons, tulle and, of course, Annie's iconic red dress and heart-shaped locket. The collection also includes a DIY kit to inspire creativity in budding fashionistas. Keeping an eye on customers' bottom dollars, each item is priced at less than $30.
"Target is excited to bring guests a piece of the 'Annie' movie magic, just in time for the holiday season," said Stacia Andersen, senior vice president of apparel and accessories for Target. "The collection's mix-and-match theme inspires girls to express themselves by creating a look all their own, at prices moms and dads will appreciate."
While Target has long been known for its partnerships with high-end fashion labels like Rodarte, Proenza Schouler and Jason Wu, this is the first time it has partnered with a costume designer.