Black Thursday Is the new black Friday: Will You cut Thanksgiving short to shop?
Forget Black Friday. Say hello to Black Thanksgiving.
Walmart is the lastest retailer to tack onto the growing trend. Following stores including Target and Best Buy, Walmart announced on Tuesday that it will hold two major sales events at 6 p.m. and 8 p.m. on Thursday evening. For Walmart, this is two hours earlier than last year’s sale start time.
Walmart’s new times beat Macy’s and J.C. Penney, who will both begin sales at 8 p.m. on the holiday evening.
According to Brad Wilson, founder of the deal analysis website BrandsDeals.com, this change is a “big move.”
“We saw even in the last two years, when stores were opening Thursday, they weren’t necessarily kicking off their promotions on Thursday — the best deals wouldn’t necessarily start at 6 p.m. and 8 p.m.,” he said. “This really shifts the focus.”
According to The Associated Press, Walmart and other retailers are responding in part to a shopping season that is six days shorter than usual. The 16-day partial government shutdown also negatively affected consumer confidence. Walmart, and other retails, are trying to compensate.
“It’s been a tough year for the average American family,” Joel Anderson, president and CEO of Wal-Mart.com, told The Associated Press. “It’s our job to be able to help our customers.”
So, will there remain anything distinct about Black Friday? Some sales will remain exclusive to Friday, including an 8 a.m. sales event and “manager’s specials” discounts on high-demand items. However, most of the best bargains this year will be available on starting on Thanksgiving, both in stores and online.
Think retailers are encroaching on family time? Happy about the upgraded sale times?