A new title will soon top the list of most profitable entertainment franchises, and it never earned a single dollar at the box office. Grand Theft Auto, the immensely popular video game series, has already earned more than Avatar and Titanic- the two highest-grossing films of all time- combined.
Only the Harry Potter franchise, which grossed $7.7 billion, has earned more than the game that recently released its fifth installment in a series whose earnings already total more than $5.45 billion, according to Newsweek.
As the Potter series reached its conclusion in print and on screen, Grand Theft Auto will soon exceed the boy wizard series earnings. The controversial crime video game, in which players must steal cars and evade police, earned $800 million on the first day of its mid-September “GTA5” release alone. By day three it had already reached $1 billion in sales.
The Entertainment Software Rating Board assigned the game a “Mature” rating for “Blood and Gore, Intense Violence, Mature Humor, Nudity, Strong Language, Strong Sexual Content, Use of Drugs and Alcohol.”