Jay-Z is currently answering your tweets

Music Review-Jay-Z
Jay-Z attends "The Great Gatsby" world premiere at Avery Fisher Hall in New York. (Photo by Evan Agostini/Invision/AP, File)

The usually quiet twitter handle of Jay-Z has suddenly come alive!

Probably an extension of his album’s marketing plan, Jay is currently having less than 140 character conversations with anyone on Twitter who mentions his name or tweets at him.

Hightlights include:

@S_C_: RT @Timberflake27 Mr. Jay z what's your favorite cereal? [cap'n crunch growing up. I haven't had cereal in a bit #factsonly] crunch berries tho

@S_C_: RT @TylerBritter Do you still have 99 problems or have they all been sorted? [#newrules new problems]

@S_C_: RT @iBeyStanning Lmao.. Just thinking .. What if Jay-z really does reply to me with a dot, or semicolon lmao.. I wouldn't know what to do [.;]

@S_C_: RT @realgreatdane if you could tell yourself anything back before you blew up? Which by the way was ages ago. [Time is money #factsonly]

How long will this AMA-style conversation last? Only Jay knows. Why don’t you give Hova a shout before it's too late?