Kim Kardashian keeps kashing in on her big butt

HATE ON Kim Kardashian and that big, oiled-up booty of hers if you want.

But she's winning. Definitely not from a moral perspective, but Kardashian isn't worried about getting laid off from work like many of the rest of us.

At 34, Kim K stands to earn $85 million just for her video game (Kim Kardashian: Hollywood), according to Forbes magazine. She earned about $28 million from June 2013 to June of this year for her other endeavors, the magazine estimated in its "Celebrity 100" list, on which Kim ranked 80th.

Say what you want to about Kardashian, who shot to fame in 2007 after a "leaked" sex tape, but I reluctantly give her and her lubed-up rear end props for at least managing to stay relevant in a celebrity-obsessed culture that eats stars up and spits them out like chewing gum.

I could easily sit in my cluttered newsroom cubicle and snark about Kardashian and her money-grubbing, bed-hopping clan. She; mom, Kris Jenner; siblings, Khloe, Kourtney and the rest make that easy.

But to be honest, I marvel at how Kim has tapped into the American public's insatiable appetite for outrageousness.

She has more than 25 million Twitter followers. And with more than 21 million followers on Instagram, she's queen of that social medium, too.

Khloe recently posted - and later removed - a controversial picture on Instagram of herself with her sisters that was captioned: "The only KKK to ever let black men in."

"Americans get awfully bitter, but how much of that is jealousy that they are not as courageous as Kim Kardashian," said Dave Kerpen, CEO of Likable Local, a New York City-based social-media software firm.

"Love her or hate her, she really is demonstrating that she knows how to generate attention and she's laughing all the way to the bank," he told me. "Kim Kardashion is the new circus, the circus for social media."

Circus freak or not, at least she's authentic, in my opinion.

Kim K, as her fans call her, hasn't assumed a coy, Madonnaesque profile since giving birth to daughter North "Nori" West with her current husband, rapper Kanye West. Nor has she tried to front like some phony paragon of virtue since marrying for the third time.

I like how she doesn't even pay lip service to being a good role model for her fans, because she's not. When she pulls her panties off, the way she did to pose for that controversial Paper magazine shoot, Kardashian isn't thinking about your kids - or even hers.

Kardashian drops her drawers for fame.

Trashy?

Of course.

But last week, Kardashian was on a mission to "break the Internet" with those magazine images.

In a particularly striking photo in the spread, photographed by Jean-Paul Goude, Kardashian mockingly balances a champagne glass on her rear end while somehow managing to look breathtakingly gorgeous.

"And they say I didn't have a talent . . . try balancing a champagne glass on your ass LOL #BreakTheInternet #PaperMagazine," Kardashian tweeted.

"Whether you like her or not, she is the 2014 spokesperson for doing what you want to do and putting it out there shamelessly," said Dan Griesel, author of the upcoming book, ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence and Grow Your Business. "From her perspective, good news or bad . . . she's news, and this is good in our current day and age of building audience and followers."

In Kardashian's world, there are no ifs, ands or butts about that.

Blog: ph.ly/HeyJen