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Post a commentPrice war among Walmart, rivals heating up
NEW YORK - Walmart is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books.
The move led rivals Amazon.com and Target to reduce the prices of some online preorder DVDs, which pushed Walmart to take a few more cents off its offerings.
The world's biggest retailer said late Thursday that it would lower the online prices of new DVDs such as "Harry Potter and the Half Blood Prince" and "Star Trek" to $10.
But when Amazon reduced some of its DVD prices to $9.99, Walmart shot back by lowering its DVDs to $9.98 as of yesterday morning.
The retailer, which generated more than $400 billion in sales last year, was embroiled in a book price war with Target and Amazon.com last month that saw the companies lower the online preorder prices on titles such as "Under the Dome" by Stephen King and "Ford County" by John Grisham by as low as $8.98.
As books in the price war have come to market, prices have gone up, though the sellers are still discounting them heavily.
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