Imagery matters. This is the premier shopping destination downtown, the embodiment of the new Market East, and the way we sell it matters, too. The people who walk by this every day - the people who would use the new Gallery - need to see themselves in the marketing of it.
Mike Newall has been writing for the Inquirer since 2010. Originally from Brooklyn, N.Y., he has been writing about Philadelphia crime, courts, politics, and neighborhoods since 2003. Before joining the Inquirer, he was a staff writer and columnist for Philadelphia Weekly and Philadelphia City Paper. He lives in Philadelphia with his wife and dog.