Wil Reynolds, a leader of Philly's Seer Interactive, says more firms should respond like Starbucks (Update)
"We have to stop judging companies so quickly for the act of one person. I judge companies by how they respond, and how quickly they respond. Do they respond due to pressure, or because they feel they must right a wrong?"
Advertising Software CEO Justin Choi says Facebook must more rigorously disclose the sources of its information and more clearly convey the promotional nature of the content. Depicting brand logos are a good start - but more proactive disclosures are necessary.