GUINNESS is one of the greatest, most valuable brand names in beer. From its familiar harp logo to its stenciled typeface to Arthur Guinness' famous signature, everything about it is immediately recognizable. Even its bubbles have a trademark look.
Joe Sixpack drinks beer and writes about it for a living in America's Best Beer-Drinking City. Yes, it is a dream come true and, no, he is not currently in need of an assistant. He's won a bunch of journalism awards and was named America's top beer columnist in 2002 and 2006. He is the author of the upcoming Joe Sixpack's Beer Reporter Notebook (Camino Books) and he hosts a Web site at www.JoeSixpack.net.