He feels taken by car dealer

DEAR HARRY: I have a big beef with my local Chevy dealer. Three weeks ago, I bought a new car after a lot of haggling. It was not a trade-in; I gave my old car to my daughter. I was happy until yesterday, when my wife's brother told me that he bought the identical car (all the way down to the paint color) from the same dealer and paid $800 less! I went to the dealer to complain, and I hit a stone wall. The sales manager wouldn't budge. He insisted that there were always reasons below the surface as well as customers who were better negotiators. He even took me to the owner's office, where I got the same brush-off. I called the Better Business Bureau, and they all but laughed at me. My old cars were all used cars, and a friend, who is a sales manager, helped me negotiate the deals, so there was no problem. Am I stuck?

WHAT HARRY SAYS: You should have brought your friend with you. Virtually every car sold in the U.S. (except for some high-enders, like the Tesla) involves negotiation. Some dealers play tricks to get you to buy at a higher price. Some are more skilled at selling. Some are willing to operate on a lower profit margin. Some customers go into the showroom with a list of the dealer's cost of the car and options. And don't forget: They sell cars every day, and you buy once in several years. Just enjoy the new car, and don't look back.

Email Harry Gross at harrygrossDN@gmail.com, or

write to him at Daily News, 801 Market St., Philadelphia, PA 19107.

Harry urges all his readers to give blood. Contact the American Red Cross at 1-800-Red Cross.