La La Anthony: 'My line takes women from day to play to slay'

La La Anthony knows who her fashion-forward fans are, and she’s pretty sure she’s got what they want.

Anthony, the MTV-video-jockey-turned-actress-turned-author-turned-motivational-speaker, is now a designer.

While La La Anthony Denim largely is a stretchy grouping of distressed jeans with patchwork and zippers, there’s more than just pants: The collection includes cold-shoulder sweatshirts, denim button-ups and slouchy hoodies long enough to wear as dresses. And here’s the best part: The collection is available in sizes 0 to 24. That means short women, tall women, skinny women and — yasss — curvy women will be able to find something hot.

My favorite part is the tagline: From day to play to slay.

“I’m not just the face of the collection; I’m the designer,” Anthony said confidently during our phone interview.  “People always asked me about fashion and admired my clothes. So finally I got with Andy Hilfiger [Tommy Hilfiger’s brother], and we made it happen.”

So despite the constant drama that seems to swirl around Anthony and her estranged husband, New York Knick Carmelo Anthony, she launched the Denim line last week at the Lord and Taylor flagship as part of New York Fashion Week. The pieces in the collection, averaging about $100 each, are available at select Lord & Taylors as well as online.

We caught up with fashion’s newest czarina of fashion inclusivity — who, by the way, is a curvy size 6 — while she was on a break from filming our favorite summer crime drama, Power.

Elizabeth: Size 0 to 24 — that’s a bold fashion move. Why did you think you could make this work?

La La: It’s the realistic view of the world. And I just didn’t want any of my fans to feel left out. We worked really hard to make sure the fit on a size 0 was just as great as the fit on a size 24.

Elizabeth: That couldn’t have been easy. How many fit models did you use?

La La: We sized our clothing using eight or nine different models. But they were real women, not [agency] models. I mean, my friends were involved.  Real, everyday working women. That’s who these clothes are for. And that’s who I used, who I talked to, who we fitted. They gave me the most amazing feedback on how to make this thing shine.

Camera icon courtesy of La La Anthony
La La Anthony in window display at Lord & Taylor flagship
Elizabeth: Favorite style from the collection?

La La: Right now, I’m loving the jeans with the zipper that goes inside [the leg].  Most of the time zippers are on the outside, but this a cool flip. It looks great with jeans, heels, boots, and sneakers.

Elizabeth: What is the message of La La Anthony Denim?

La La: We all go through things in life that throw us completely off our rockers. The message in my collection — I write a little note to everyone who buys my pieces — is about maintaining and regaining power. Love yourself. Be positive. I’m proud of that message. It’s a message for everyone.

 

La La Anthony will greet fans from 2 to 4 p.m. Saturday at Lord & Taylor in the King of Prussia Mall to chat it up with them about her new collection, La La  Anthony Denim.