#Grabyourwallet founder and former Philadelphian Shannon Coulter sees retailers dropping Ivanka Trump as a win

Bound for Dover Air Force Base, President Donald Trump and his daughter Ivanka head toward Marine One.

Shannon Coulter, the Philadelphia area-bred Twitter activist who spearheaded the #grabyourwallet hashtag --  the social-media campaign that urged people not to buy Ivanka Trump's clothing, and department stores to drop her brand altogether -- has had a victorious past few days.

Even though the first daughter has distanced herself from her global fashion brand,  last Thursday Nordstrom dropped the Ivanka Trump brand from its stores. The reasons weren't political, the Seattle-based department store said in a press release.  Sales were lackluster this fall, so the company decided not to replenish in spring.

A Nordstrom spokesperson said it's routine for the company to assess brands' performances, but it would not reveal what other lines it may have dropped. The company informed Trump in January.

"Over the past year, and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now," the spokesperson wrote in an email. "We've had a great relationship with the Ivanka Trump team."

Wednesday morning, President Trump let Nordstrom have it via Twitter. 

White House Press Secretary Sean Spicer said Trump was just defending his daughter. 

On Wednesday afternoon, the New York Times reported that the brass at  T.J. Maxx and Marshalls told its workers to throw away all of the Ivanka Trump signs, and mix in the brand's remaining cozy sweaters and silk blouses with the regular merchandise.

In the retail world, that's cold blooded. 

"It's a testament to the strength and influence of the movement that the president somehow felt he had to comment on our biggest success to date," Coulter told me in a direct message tweet. "I do, however, have concerns that Donald appears to be using his office to punish companies that prefer not to do business with his family. That seems unethical."

Others agree.

Coulter started the #Grabyourwallet campaign in October when fall sales are at their strongest. In addition to advising department stores against carrying the line, Coulter, now a Bay-area marketing consultant, suggested women stop buying Trump's clothing and accessories.

What set Coulter off? Lewd comments President Trump made years ago while chatting with Billy Bush.