Staff writer Diane Mastrull covers the Philadelphia region's small businesses for The Inquirer.
Upside Down Classroom, Las Vegas. With working laptops on all desks, ESG placed a portion of a classroom upside down and hung it over a booth for an education trade show. The message: that its client saw the classroom from a different point of view.
Remember when the business conference and other manner of corporate gathering were going to be supplanted by virtual experiences such as the webinar? It was post-Sept. 11, when the public was skittish about travel and the economy had gone into a slide, forcing companies to scale back on events spending.