AnaOno expands beyond bras for breast cancer patients
Breast-cancer survivor and fashion designer Dana Donofree of South Philadelphia is expanding her AnaOno product line for women who have undergone breast reconstructive surgery.
Breast-cancer survivor and fashion designer Dana Donofree of South Philadelphia is expanding her AnaOno product line for women who have undergone breast reconstructive surgery.
In addition to bras, the two-year-old company is now offering loungewear to aid women recovering from mastectomy-related surgery.
Recovery Loungewear silhouettes are made from ultra-plush material for comfort on sensitive skin, scar tissue and incision sites, and include a removable recovery-drain belt. Priced from $68 to $78, they are available at www.anaono.com.
Having undergone a double mastectomy, chemotherapy and reconstructive surgery, Donofree launched AnaOno in 2014 to fill what she said was a void in the intimate apparel market: bras that not only accommodated body changes of surgery patients but also were sexy.
First-year sales reached $80,000, Donofree said in June during a pitch to investors at the Philadelphia Country Club in Gladwyne. Sales in fiscal year 2016 were expected to reach $252,000, she said. A swimwear line is also planned.
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