Staff writer Diane Mastrull covers the Philadelphia region's small businesses for The Inquirer.
ESG helps its clients leave lasting impressions.
Remember when the business conference and other manner of corporate gathering were going to be supplanted by virtual experiences such as the webinar? It was post-Sept. 11, when the public was skittish about travel and the economy had gone into a slide, forcing companies to scale back on events spending.
Upside Down Classroom, Las Vegas. With working laptops on all desks, ESG placed a portion of a classroom upside down and hung it over a booth for an education trade show. The message: that its client saw the classroom from a different point of view.