Staff writer Diane Mastrull covers the Philadelphia region's small businesses for The Inquirer.
Make them feel special and loved. Make every encounter count. Make it fun. Put the right people in the right positions, and treat them right.
Head-consuming smooches. "Whammy Hand" curses. And the no-shame-in-this-90-inch-waistline "Belly Womp." Could they be elements of a successful business strategy?