Distilled Leadership, launched in March, was inspired the same way so many come to develop an appreciation for the amber-colored whiskey made primarily from corn: A trip to Kentucky, the bourbon capital of the world.
"At the end of the day, it's one of the really last great opportunities inside the modern enterprise to use data to drive growth in a big way," Crossbeam's cofounder and CEO said of business partnerships.
Diane Mastrull has been at the Inquirer since 1997, covering Atlantic City, suburban development trends, commercial development, and, for the last six years, small business. The creator of the red-hot Scrub Daddy attributes his emergence as the top-selling product on Shark Tank to first being written about by Diane. But even businesses with tiny footprints are of interest, as they all have stories of motivation, adaptation, and trial and error that others can learn from.