Dan Gross: 'Backwards' filming here

YOU MAY SEE "Dawson's Creek" star James Van Der Beek around town for a few weeks as he's shooting "Backwards."

The sports romance, written by and starring Haverford native Sarah Megan Thomas and directed by Ben Hickernell, began shooting interiors Sunday around Rittenhouse Square.

Thomas plays a female athlete who is an alternate on the Women's Olympic rowing team and returns home, where she picks up a romance with her boss, played by Van Der Beek, who is also known from "Varsity Blues" and "The Rules of Attraction."

Thomas hopes the movie, which she expects to be rated PG-13, will open before the 2012 Olympics in London.

Future shooting locations include the Art Museum and a house near the Shipley School, in Bryn Mawr, Thomas' alma mater.

"Lebanon, PA," the last feature by Hickernell, manager of the Bryn Mawr Film Institute, that starred Samantha Mathis and Josh Hopkins, won awards from the Philadelphia Film Festival and was released last month on DVD and iTunes.

Alysia Reiner, whose credits include "Sideways," and her husband, David Allan Basche, from "The Starter Wife," are also among the "Backwards" cast.

Out and about

* Rihanna got carried away, briefly, on

Cee-Lo Green's shoulders Sunday night at the Borgata's Mixx nightclub, where the artists stopped, along with her dancers, after their concert at the hotel's Event Center. At Mixx Cee-Lo sang "F--- You," and "Crazy" by his old duo Gnarls Barkley to an enthusiastic crowd while Rihanna shot video of her fans and asked DJ Ruckus to play some Bob Marley songs.

* Flyers broadcaster Steve Coates

stopped in with a pal for a few beers the other night at the new sports bar Katie O'Donnell's (4501 Woodhaven Road).

* ESPN anchor Kevin Negandhi, a

Phoenixville native, and his wife stopped for dinner at Ralph's (760 S. 9th) the other night.

* An assistant to Keith Urban stopped

by Whole Foods (10th & South) Friday afternoon for Tofurkey slices, coconut water and Zyflamend, a joint-pain medication, for the country star, who played the Wells Fargo Center.

Changes at WHAT

Oldies and standards station WHAT (1340-AM) hasn't had on-air hosts in a few days, and word is that it flips Aug. 1 to Spanish-language format. At the same time sales reps from the station have been e-mailing their contact lists, asking for people to buy brokered time on the station if they want to host a show.

Efforts to reach station management were unsuccessful.

Locally connected

"Hollywood Hi-Tech," produced by

Center City Film & Video and Jordan Schwartz and Aliza Rosen at Stage 3 Productions, debuts at 9:30 p.m. tomorrow on the DIY Network.

The reality show follows technology expert Janna Robinson giving Hollywood stars and their homes technology makeovers.

First up is "Entourage" star Kevin

Connolly. The next four episodes feature director Oliver Stone, Nancy O'Dell of "Entertainment Tonight," comic Adam Carolla, and Patrick Warburton, of "Rules of Engagement," or if you prefer, Puddy from "Seinfeld."

Cozen O'Connor entertainment lawyer Justin Wineburgh hooked up Robinson with the local producers who sold her show to the DIY Network.

611 gets cease order

DJ Nigel Richards and his 611 Lifestyle brand got a cease-and-desist letter from the Coalition to Advance the Protection of Sports Logos (CAPS) to stop selling T-shirts that feature the Phillies, Sixers, Flyers and Eagles logos.

Visit PhillyGossip.com for Dan's latest updates or follow PhillyGossip on Twitter. Have a tip? Call 215-854-5963, or email grossd@phillynews.com. For recent columns, visit www.philly.com/